If you’re in the network marketing business, you’re in the “people” business…at least you should be if you ever hope to find success. A lot of people get wrapped up in their company, their products, and their compensation plan, but fail to realize that complete emphasis on all three of those combined elements will get them nowhere if they don’t learn how to deal with people.
In order to grow a successful home-based business, you must attract people to YOU. And to do this, you must have a strong belief in what you’re doing. If you’re not passionate about what you do, the people you tell about your opportunity will pick up on it instantly.
I recently attended a live networking function. It was very small and quaint, and allowed the few participants to do a brief commercial about what they do. The small setting also allowed for a nice open forum to discuss multiple topics.
One attendee went through a brief rundown of what they do for a living, and just as the facilitator was ready to move to the next person for their introduction, the person “back-doored” us with a business opportunity.
The “pitch” was very indecisive and lacked confidence. The person then handed out a business flier with information about the opportunity.
In no way am I demeaning this individual or discrediting their opportunity. But what I can say is that all talk about this opportunity ended as soon as she handed out that flier with company information. It was never brought up again.
So what went wrong?
First of all, this person didn’t know anything about us and would’ve been better off using that meeting to build a relationship with us and find out what each individual was all about. From there, they could’ve determined whether the opportunity would’ve been right for any of us.
Secondly, there was no belief in the opportunity at all. This person did speak very strongly about the product, but the lack of belief not only in the opportunity, but in themselves as a potential leader within the opportunity, was very evident.
This exemplifies how strong the power of personal belief is. If you’re going to be successful in a people-oriented business like network marketing, there’s no better lesson to be learned than developing a strong belief in yourself and what you can accomplish.
Personal belief carries with it confidence, posture, leadership, and knowledge. It makes you attractive on many different levels, and that’s what other people are looking for when they join an opportunity. The product may be ground-breaking, and the opportunity may be everything someone is looking for. But if they’re not partnering with someone who is committed to their success and can show them ways to develop, they’ll move on to someone who can.
People join people. More so, people join people who provide value and they can relate to. If you’re promoting an opportunity that you don’t 110% believe in, or, even worse, if you don’t 110% believe in yourself, no one else is going to believe in you or your opportunity either.